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October 3, 2004
New Email Marketing Report

E-consultancy just published the output from a recent roundtable on Email Marketing to help you get the best from your campaigns. Brief details as follows:

Main issues addressed in this 15 page guide are:
- How to improve delivery rates
- Capturing the right data to improve the effectiveness of campaigns
- Timing the delivery of your emails to boost response
- Content vs offer-based emails: what works best?
- Rich media, video and functional emails
- Targeting, segmenting and personalisation

You can see an exerpt here, but they want you to pay for the whole thing. If anyone buys it and likes it, please comment here to let others know what you thought.

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