Bruce Kasanoff just wrote an insightful little "e-book" ( you know, those things that PR gurus preach to us about doing for your personal publicity but that none of us ever actually do) I like it. It's a quick read, offers some great case examples about how to do "less" to actually help yourself and your customers. Check it out!

LESS: What Customers Really Want [pdf]

The most profitable, most sustainable way to run a business is to find a group of customers who have problems that drive them crazy, and can afford to pay for solutions. Then, become obsessed with solving these customers’ problems. Many business professionals forget this simple truth. If you don’t believe me, spend an hour in almost any established business. Odds are the firm has become more obsessed with selling than with solving. This brief eBook reminds you how to solve problems for customers, and in doing so make quite a nice living for yourself. It’s not intended to tell you everything, but instead is just long enough to get you energized.

[via Bruce Kasanoff]

That was good. Thanks for the pointer.