Toby Bloomberg has Jay Berkowitz reporting to the AMA InternetSIG from the WebmasterWorld.com Conference in Orlando. So...I'll keep blogging Jay's feedback for everyone's enjoyment.

I saw an excellent Keynote presentation given this morning by Andrew Bourland, internet marketing pioneer, the founder of ClickZ.com. Andrew sold ClickZ and is currently running www.marketingwonk.com , an online marketing newsletter.

Andrew spoke of Developing Websites with depth, not just breadth, and gave some examples of excellent online business models that go deep and generate excellent revenue.

Queer Eye For the Straight Guy is an excellent revenue generating internet model. In the incredibly successful Bravo tv show, the 'Fab Five' makes over a straight guy who needs help. The products featured in the show are listed, with links on the web site creating an incredible infomercial presented as entertainment. http://www.bravotv.com/Queer_Eye_for_the_Straight_Guy/

www.MarketingExperiments.com offers excellent marketing information and test results with a ton of free content. They have a simple (but not easy) five-word mission statement: To discover what really works. For $34.95 a month, 3,000 regular subscribers receive access to additional member only content. Nice business model!

www.fishingworld.com has a ton of free content, free classified ads, tournament results etc. They offer retailers eCommerce sites for monthly rates based on number of items. Another nice business model based on depth of content.

I call this Online Marketing Golden Rule #5 'Subscription Models Survive'. The successful websites today offer the visitor something free, real hard-core value in exchange for a visit. If you deliver your part of the bargain in this trust relationship, a percentage of consumers will
participate in a paid subscription.

More from Orlando later on!