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April 25, 2003
MarketingFix: Amazing Honda Ad

MarketingFix: Amazing Honda Ad

This thing is amazing. No computer effects involved.


The news piece on it:
http://www.marketingfix.com/archives/amazing_honda_ad.php#001111

The actual video:
http://www.honda.co.uk/newcars/accord300k.html

From the article:

"This is one of the most amazing ads I've ever seen, truly a thing of beauty. Fully two minutes long, it's a Honda commercial call "Cog," the most elaborate Rube Goldberg device you've ever seen set to film, all made entirely of car parts. According to the news stories linked above, it required 607 film takes to get right. It's so perfectly filmed, you can't imagine it, you've just got to see it."

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