Mark Ramsey, founder and president of Mercury Radio Research,writes a worthy blog, "Radio Marketing Nexus", that delivers "cutting edge insights to help you market your radio station better and win more listeners." If you dig into the Mercury Radio Research site you'll discover a very interesting presentation "Which Marketing Techniques Work and Which Don't." This presentation has a HEAVY radio slant (as you would expect) but if you are interested in creating more effective media messages, then I suggest you peruse the pdf presentation.

Thanks to Brand Autopsy for this quip.