Dear MarketingSherpa Business-to-Business Reader,

I'm writing to ask for your help today. I'm frustrated by the lack of benchmark data on B2B marketing - especially in high-tech.

No one really knows what a good response rate for a lead generation or direct sales campaign is for 2004. So, we've set out to create a benchmark report for you.

You'll get a *complimentary* copy of the executive summary with useful charts in April. But first, I desperately need your input to create it....

If you haven't already, please take our three-minute IT Marketing Metrics questionnaire posted here:
http://www.surveymonkey.com/s.asp?u=63026421363

GOAL: 309 of you have taken the Questionnaire so far. We need 500 total (and preferably more) to make sure results are statistically significant for you. Every single answer counts. Your answer will make a real difference.

And thank you for helping us create this resource for the B2B high-tech marketing community.

P.S. Got questions? Our Metrics Editor, Andrew Latzman, is available at andrewl, marketingsherpa.com