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November 10, 2004
Marketing Evolution in the Book (Publishing) Industry
Jane Friedman of HarperCollins was interviewed in the Wall St. Journal today on where she sees the future of book heading. While the article doesn't make an express mention of weblogs, she raves on about how the Internet is the author's best friend and how publishing companies are leveraging the internet to supplement what used to be the 'round the country author tour.' Things like Todd's Business Blog Book tour may become more commonplace as authors segment and target their book audience and then apply the most surgical and strategic tools to reach their audience. On another positive note, there wasn't even a trace of bitching about sellers like Amazon diluting the new book market with links to used books for sale. Nice to see that the publishing industry isn't waving their "woe is us" flag around like they used to. Post a comment
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