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July 26, 2005
Lowering the barriers by selling down
Just a quick blurb on a synthesis of ideas today. Decker mentioned the tactic of 'selling down' when he got a recent traffic violation, which makes me wonder how we could get everyone to own elephants (or, whatever your "elephant" is) by lowering the barriers for the average consumer. Because you all know why YOU don't own an elephant.
"The only reason a great many American families don't own an elephant is that they have never been offered an elephant for a dollar down and easy weekly payments." - Mad magazine
[via Marketing Playbook]
I liken this to where we're at with RSS adoption. We need to LOWER all of the barriers to adopting this technology. I know, I know, we're on the way there. But seriously, we need low barriers to encourage adoption.
Action: What item/category/product/service could you lower the barrier on to encourage trial and adoption?
Love the design of your blog!
As for the elephant, I'd buy one if I could get an interest only payment deal.
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