I had thought that "subdomain marketing" was out of style until I saw an ad from Honda tonight where they show various profile shots of cars along with their seemingly happy owners (they should be, I've owned a Honda, I loved it too). Anway, the ad closes with a subdomain "love.honda.com", which is a departure from the typical "honda.com/love" that you would normally see in advertisements.

Nevertheless, this is an awsome integrated campaign with a well-designed microsite! You can send to a friend, see the original commercial, sign up for a newsletter, and check out the full range of Honda lovers who've submitted pictures.

I'd love to see a case history on how well subdomains vs. redirects work in TV-to-web drive-to marketing.

Dear Weblog,

I'm an inventor trying to get a hold of Honda marketing for my idea for an upgrade in their blinker system. I think my idea will change the way that the motorcycle, ATV, and bicycle industry uses signal systems. Please refer to the official press release online and if interested use the contact info to get the details of the innovative invention. Thanks
http://www.prweb.com/releases/2004/6/prweb137296.htm

Sincerely,
Enoch Kimmel
Inventor