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February 27, 2004
Live From WebMasterWorld, What's Hot? Post #3 Domain Registration
This is the third in a series of 'Man-on-the-scene' posts from Jay Berkowitz at WebMasterWorld in Orlando Florida.
I interviewed Monte Cahn, CEO and Eric Harrington, President of www.Moniker.com an ICANN Accredited Internet Domain Registrar, I asked them what the webmasters were looking for in domains and Web hosting.
Monte listed three things after price: Privacy, Security and Service. "Of course everyone is looking for the best price, because many of the people at the show own several hundred, even thousands of domain names. More and more webmasters are looking for privacy; they do not want to be listed in the "Who Is" database so they become a target for SPAM. Security is critical; several years ago the owner of sex.com lost his domain, he lost out on millions of dollars of revenue until he could get it back over three years later. And in terms of service, people want someone to answer the phone or reply to an email, they are tired of auto-responses or non-responses to questions."
I asked Eric Harrington to explain why someone would own several thousand domain names. "There are a couple reasons; first many of these webmasters are affiliates, which means that they own websites that refer visitors to online retail stores. Many of them have hundreds of domains that get high type-in traffic, the domain links to stores like Amazon.com. The affiliate gets paid a percentage of every sale that they direct to the store. A second reason is that many of the webmasters are holding on to valuable domain names and using our "For Sale" pages to put those domains up for bid or auction. We have a number of names for sale such as Candy.com, Tradeshows.com and Shanghai.com."
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