Need to get a copy of Naked Conversations to get the name of the firms right, but there were a number of interesting

* Scoble becomes more important then Mossberg
* Underpinning all of this is word of mouth. Gives WOMMA more credence.
* **Some** CEO's are becoming more concerned with the blogosphere than with some traditional media. That's a real shift.
* Channel 9 has no advertising & 2.8M uniques per month. WOM is more efficient than people could have imagined thans to the web
* Marketing began w/ conversations - blogging starting that again, albeit online
* At Target, no on speaks before the brand. Interesting. We've always seen it, but doh, that's true.
* We've all said this 100 times - not all companies should blog. Some cultures don't support it.
* You have to WATCH to blogger with 2 readers. 2 readers becomes 2000 in a moment's notice. Witness TechCrunch
* Listen, people will tell you what they want from you.

Funny, the backchannel took a crap because it was a dumpy flash chat app. The backchannel was quickly moved to IRC. Funny.

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