Kirsten will be on Entrepreneur Magazine's Sales and Marketing Show with show host, Tony Parinello on Friday, June 11th.

During her live interview, Kirsten will:

darn, i missed it. Can anyone give me the low down on the super secret? (the No. 1 thing women entrepreneurs can do to enhance their chances of long term business success)

Hi Bruce:

Thanks for your question! We suggested that the #1 thing women can do to grow their business is to "finance for the company they want to become." A recent NFWBO study showed that women business owners are far less likely than their male counterparts to take on corporate credit lines or cede equity ownership to outside investors. And the National City Survey (in conjunction with the Center for Women's Business Research) recently reported that almost 41% of women business owners said they do not have credit services with any bank or financial institution. Women-owned businesses with $1 million plus in revenues make greater use of sophisticated financial strategies than do smaller women-owned firms. re:invention believes strongly that sound financing (lines of credit, debt) might be just the thing women need to scale their business. Without debt, your business may not be able to afford to grow, market your services and products, secure new distribution, buy or lease equipment, hire a PR firm. Lead generation is "a given," and marketing return on investment (spend a $1 make more than $1) is essential. But "financing for the company you want to become" is the #1 thing women entrepreneurs can do to remain competitive with the big boys.

We debated long and hard on that answer. Of course, the alternative was: "invest in beautiful shoes." We decided to go with our first answer.

Thanks! I would never have guessed that answer. I have passed it on to my female friends, and they (besides being offended that females need specific advise to them) agreed and also said that its good advice to every small business. =)

Bruce
P.S. After my coworkers read "invest in beautiful shoes" they all feel like there is an actual reason to buy some Jimmy Choo shoes.

Hi Bruce:

re:invention is on a mission to dramatically accelerate the number of women-led million dollar businesses in the U.S....so we target our advice to women. We talk about what we know and remain single-mindedly dedicated to our mission. We recognize that women-led businesses are traditionally under-served, under-financed, and often lacking an aggressive marketing and visibility strategy.

We also agree that women and men entrepreneurs alike can learn from one another! And we invite all progressive thinking men such as yourself to visit our blog.

http://www.reinventioninc.blogspot.com

kindly,
kirsten

p.s. Glad your women friends understood our passion for jimmy choos! :)

Hi Bruce:

re:invention is on a mission to dramatically accelerate the number of women-led million dollar businesses in the U.S....so we target our advice to women. We talk about what we know and remain single-mindedly dedicated to our mission. We recognize that women-led businesses are traditionally under-served, under-financed, and often lacking an aggressive marketing and visibility strategy.

We also agree that women and men entrepreneurs alike can learn from one another! And we invite all progressive thinking men such as yourself to visit our blog.

http://www.reinventioninc.blogspot.com

kindly,
kirsten

p.s. Glad your women friends understood our passion for jimmy choos! :)