How's this for Just In Time local marketing.

I just got an email from The Velvet Room, and new nightclub in Milwaukee with the following information:

Subject: VELVET ROOM PARTY TONIGHT!

Who wouldn't want to get an email like that at quitting time on a Friday afternoon? Simple, yet brilliant.

Check out this email. Beautiful. Simple. Black, and White. Rock on.

More to the point - check out the people behind the Velvet Room site. ENV Designs, which stands for "envy", as in you're site will be the envy of all other restaurants. These guys a smokin. They've found a distinct niche, and exploited the hell out of it. If I were opening a resturant, these people would be a "must talk to."