Jay Berkowitz, CEO of Ten Golden Rules will be reporting back from AD:TECH 2004 to the American Marketing Association Internet/SIG list - here's his first report...

Also, check out the AD:TECHblog, sponsored by MarketingVOX.

As discussed, I am at Ad-Tech in San Francisco, I will produce a series of
short updates to share the latest in online marketing from the hottest
industry segment! The show is packed! Over 5,000 have registered, way above
previous highs. People are sitting and standing in the aisles in all of the
sessions and the trade show floor is mobbed.

One trend that was on the lips of a number of presenters today was WOM or
Word-of-Mouth Marketing. This is exemplified by Blogging, Social Networking
and The Subservient Chicken.

Blogs are web logs, daily entries made by "bloggers" low tech webmasters who
post their thoughts, pictures and links to other websites or blogs.

Social Networking is really hot, sites like www.friendster.com ,
www.linkedin.com, www.ezboard.com and www.tickle.com . People are trading
leads, chatting, and talking about companies, products and services. Upset a
customer and look out - delight someone and he/she will let the world know.

Lastly, everyone is buzzing about The Subservient Chicken. This character
does whatever you ask him (well almost everything) on command, ask him to
build a fort, he does it, ask him to do the splits and he does his best
attempt. Click on the BK link and you find out that Burger King, who have
re-launched the "Have it Your Way" campaign created this little web
marketing gem. The amazing part, this website has rocketed into the top
20,000 most trafficked sites on the internet through WOM or Word-of-Mouth
marketing.

I'm off to the Overture reception, more from San Fran later tonight.