I'm doing a bit of CRM research this morning and found, what I think, is a nice little strategy that Salesforce.com is exploiting that I was unable to find any replication of in a quick search in a couple of other sectors. This is stone-simple, but no one's doing it. Trademark infringement? Not likely, at least under the current laws and legal precedent (GEICO vs. Google)

So, what is it? Have a look.. It's what I generically call the "Competitor vs. Salesforce.com" strategy. Here's an example of their AdWords ad based on a search for SugarCRM:

How cool! And, it leads to a proper landing page (of course, you knew it did!)

I know, simple, but effective. If you're involved in an AdWords campaign, why are you letting your competitors get their unfair share of all the clicks?