Cycling is the new golf. According to this article in the New York Times.

Thanks Anita @ Worthwhile.

Well, as a bicycle manufacturer, I certainly hope we are becoming the new golf. Road cycling and "lifestyle" bikes (adult cruiser-type bikes) are seeing good growth still, but virtually every other segment of the market is flat or down. Cycling needs a good shot in the arm, so being labeled as the next rich guy fad would be great.

Here's to seeing that growth!

Tim Jackson
Brand Manager- Masi Bicycles

Dana:
This was a great read. Thanks for pointing us to it!
Donna