More companies increased Internet marketing budgets than any other medium over the past quarter, leading one to believe that the sector has consistently outperformed all other media.

John Owen, IPA Digital Marketing Group chairman and planning director of Dare Digital, said of the findings: "The trend towards online marketing continues unabated. There is no surer sign of the effectiveness of the medium than the fact that clients are investing more and more of their marketing budget in it."

[via Brand Republic]