CRMIQ: Wilson: E-mail marketing as a contact sport

Aside from the fact that this reads like a press release for RightNow’s eService Center, there are some terrific insights in here about how Wilson Sporting Goods gears up their customer contact center and practices 'iterative updating' on their website in the wake of each email marketing campaign they send out.

If your concerned about what to do with the flood of customer inquiries that could result from a mass mailing, here's a few ideas that you can apply, regardless of what CRM package you're using...