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June 11, 2004
I'm in IT, How Can I Work Better With Marketing?
I answered these two questions in the most recent issue of Cincom's Expert Access newsletter. Question 1: I'm in Marketing. IT doesn't get it. They can't or won't respond quick enough for our internet marketing strategy. In short … they’re non-creative geek-weenies. Question 2: I'm in IT. They're KBs! (knuckle-boneheads). They are never realistic when it comes to their expectations. My budget has been shrunk 40% (which they don’t seem to care about or consider) and they don't even include me in their online marketing strategy until they need it executed. [via Cincom Expert Access] Post a comment
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