AMA Hot Topic Series
Blogs: Marketing Beyond the Website

Chicago, IL - February 18

Internet surfers, advertisers, journalists and even politicians do it. But are blogs a credible marketing strategy for your brand or company? Experienced bloggers answer your questions and show how to incorporate the newest internet-based strategy into your organization's marketing plan. Leave this marketing blog workshop with innovative ideas and specific techniques to apply directly to your own marketing strategy.

Who Should Attend?

Senior-level marketers with responsibilities for developing strategic direction of their organizations and/or brands who want to understand the impact of blogs on customer communications, media relations and ROI.
Marketing professionals who are responsible for developing and/or executing marketing plans and strategies and have an interest in incorporating blogs in communication programs.

For more information or to register , call 800.AMA.1150 or visit: www.MarketingPower.com/blogchicago