Every time I get an email from 'webmaster', or 'info', or 'newsletter', or blah-dity-blah-blah no name can't distinguish you from my cat, email sender, I reply to that company suggesting that they change their From name so that I know who the hell they are.

Out of all of the one's that I bitch about, there are still so many that have not changed this very simple element of their email campaigns. Seriously people, everyone sends emails this time of year stating "2004 e-Marketing Predictions". If you consider yourself worth reading, and your From name is 'newsletter', do you think I'm going to read yours, or the MarketingSherpa email I got yesterday?

Hopefully, all of the email marketers who are not yet enlightened will read the most recent article from ClickZ called "Sender Line More Important Than Subject Line."

Read it. Implement it