As a blog consultant, I'm curious to know how we really determine that blogging, and namely consulting on blogging, is an industry that's growing. (it's part of a business plan I'm putting together, so I this is work that's beneficial I guess..)

It's an interesting question really. How do we know that any industry is a growth industry? Where are the industry figures on blogging, or do we take the growth in Internet marketing as an indicator, as evidenced by the explosive growth touted by this company?

If we look at the growth rate of the Ad agency industry, namely the marketing consultant segment, NAICS code 541613, maybe that will give us some indicator?

Sorry, but I'm not part of the solution on this one yet. Need to do some more research. Anyone have any ideas?

Or, maybe, just maybe, the notion that marketers will increase online ad spending by as much as 30% in 2005, according to a recent survey of media planners and buyers conducted by Deutsche Bank in conjunction with MediaPost, is enough to goad us on!