MarketingSherpa just released their take on the 7 hottest topics in search from the Search Engine Strategies Conference in Toronto.

1. Click-fraud
   
2. Local Search
   
3. Greater Description of Keyword
   
4. Dayparts (aka Dayparting)
   
5. Rise of the web analytics tools
   
6. More personalized search
   
7. Dynamic Pages are terrible for search engines