One of the biggest pains in the ass with any type of PPC campaign is getting the keywords. This is particulary difficult when a customer doesn't have any type of tracking setup on their site! (yes, there are still people who have websites and have never seen the stats...)

Anyway, Google is primed and ready to roll out a new service that I think I'll be using before too long.

Google’s technology would scan the site of a company and create a list of keywords that would likely show up in search queries. The prospective company would pay Google to scan their site in order to develop keyword lists. This would take the burden of having to manage large amounts of keywords away from advertising companies.

While this sounds wonderful, it pre-supposes that the companies site has the right keywords on it to begin with. I doubt that is the case with every site, especially those w/out any tracking.

Now, if someone were to come out with a tool that plugged into an API of Google's new tool, and could hit the wordtracker database, and pull data from the Google Zeitgeist database, then we'd really be talking!

[via AdvertisingDay]