Once within the domain of only those companies that had advanced website analytics programs or 3rd party tools like GoToast, Google has announced it's FREE version of PPC conversion tracking via the adwords program. Google's conversion tracking feature is completely free. All you need to get started with conversion tracking is a Google AdWords account with running ads and keywords, and a basic knowledge of your website code.

It works the same way that javascript web analytics tools like HitBox (HBX) work. This is a tremendous value add for those advertisers who've invested signifcant stock in AdWords as a PPC/Advertising medium.

[via Kolabora]