Good PR is just as complex as rocket science. The customer is pulling one way and the client is pushing another, while competitors shift this way and that and the economy fluctuates yet again. One little mistake and hundreds of thousands of dollars of PR fees become nothing more than a bathroom break during half time.

The truth is that in many ways, PR is harder than rocket science. It's news when a rocket launch fails. It's news when a PR campaign succeeds.

Steven Blinn of the Blinn PR Report goes further on this subject in the latest edition of the Blinn PR Report, go check it out.