An article by Nicole Burdette, O'Keeffe & Company, "Good PR Needs Good PR"
maintains that PR teams neglect the crucial final step -- leveraging results. PR needs to support sales and sharing PR results can help achieve that goal.

Among the suggestions:
- Hand out PR results at sales seminars, demonstrations and user group meetings;
- give press clips to current and prospective employees and hsareholders;
- post news of speaking engagements, media placements in Intranets, all company publications
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Source: Insider Pass E-Letter - http://www.technologymarketing.com/mc/index.jsp