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April 14, 2004
Getting Your Content Out There
There are a number of ways to do this - I have a post (see link below) with a link to some resources that I've found to be agreeable, many of which accept article submissions.
http://www.danavan.net/weblog/archives/potential_publications_for_articles.html
Also consider the following:
1. Do you currently offer RSS feeds of all of your reviews so that people can easily "syndicate" them? If you're charging membership fees to certain content, you can password protect these for access, while still affording ease of use.
2. Try to forge alliances with other technology sites/blogs/newsletters - locally, regionally, and nationally.
3. Post things to sites like Yahoo's Free Content, which allows others to grab your information and use it, providing they give you credit
4. Apply common content licensing to all of your reviews, and register them in the common content database - http://www.commoncontent.org/
5. Get personal - While I'm sure that you'll find some "mass article submission software" or service out there, that's usually as effective as not doing it at all, as it cheapens the content's perceived value. I've had very positive results by being very personal and directly contacting those outlets that I want my materials that I want them to publish.
6. Start a weblog on your site, and personally invite other bloggers to review it, link to it, and post comments. Building a "community" around your reviews, and building on that content to give away/sell to others is also a potentially good idea. Further, weblogs are loved by search engines due to the fact that they are "pure content", and it puts a more personal twist on your site.
Here are a couple of other links from people who've written about similar things like posting into free content sites and article
http://www.coachmaria.com/articles/articlebanks.html
http://www.guardian.co.uk/online/story/0,3605,950915,00.html
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