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May 21, 2004
Getting PR Coverage in Weblogs

Jennifer Nastu of Marketing Sherpa interviewed several of us last week on how PR types might go about obtaining coverage for their clients in some of the more popular weblogs. It appears that we're an odd bunch :)

Other great blogs in the mix include:


[via MarketingSherpa - PR Interview: How to Get Mentioned in 8 High-Profile Blogs on Marketing]

Nick Denton of Gawker Media also discusses this topic with PRWeek. Nick doesn't "see why the approach should be that different." However, he warns "If a weblog writer receives a stupid press release, they may mock it." (depending on their character, I've already gotten a few and decided to not be a jackass and just ignored the pitch). Nevertheless, "Just make sure the pitch is a good one. The price of getting it wrong is high."

UPDATE: More mention of PR & Weblogs (Thanks Toby)

- PR Week just released a findings from their PR Marketing Management Survey http://www.prweek.com/home/message.cfm and while grass roots and web marketing were mentioned, nothing specific about blogs. Toby Bloomberg just spoke with Keith O'Brien, editor at PR Week, who has promised to let us know if the data included anything on blogs. In the mean time he very kindly made available a couple of direct links to articles about PR and blogging for our list.

- An article about corporate PR and gadget blog Gizmodo. - http://www.prweek.com/news/news_story_free.cfm?ID=207616&site=3

- Also one more article for your reading pleasure - an interview with Robert Scoble, called one of the most influential blogs http://steverubel.typepad.com/micropersuasion/2004/04/qa_with_robert_.html

I am more than willing to review PR pitches. I think the average blogger is pretty perceptive. There should be something in it for them, though, however small.

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