Home / Weblog Consulting Services Publications
Speaking and Media About Dana Contact Dana
Search

www www.danavan.net
Google
Archives:
Categories
Subscribe (RSS)
This weblog is licensed under a Creative Commons License.
Creative Commons License
Weblog



April 7, 2004
Fresh E-mail Ideas for Spring via ClickZ

I love spring. I love new ideas. Here's a few from ClickZ this morning on "new" approaches to e-mail marketing. Remember, nothing is really "new" (well, few things) but if you haven't heard these, they're "new to you"! :) (me too...)

  • Press releases - and not the boring text crap either, spice it up w/a photo or two and send to current customers
  • Actionable e-mail templates - some companies use toolbars with buttons for "Request a Brochure" and "Recommend a Colleague."
  • Interactive quizzes
  • Graphs, charts, comparisions, matrices - do some work that you're audience will appreciate & showcase it (competitive reviews, lists of ideas w/cross sections of execution methods, publish a survey or the aforementioned quiz results
  • Top 10 lists - Letterman's been doing it for years, and we all still watch - there must be something to this!
  • Interview formats - people enjoy reading interviews of well-known people
  • Q&A formats - write an e-mail in a question-and-answer format, or have an "ask the expert section"

    • Posted by Dana VanDen Heuvel at April 7, 2004 9:53 AM | TrackBack
    Post a comment






    Remember personal info?







    Email This to a Friend
    Email this entry to:

    Your email address:


    Message (optional):