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February 8, 2004
For Nonprofits, Web Is a Windfall

[Wired News: By Amit Asaravala] Online donations are surging. Among the big winners in 2003 were the American Society for the Prevention of Cruelty to Animals and Howard Dean's presidential campaign.

Why is this, you might ask?
"Clients are starting to see the demographics change," said Austin. "College grads want to be talked to over the Web. And the fastest-growing segment of Internet users is the 55-and-older crowd, a group that traditionally donates the most."

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