A recent study by Euro RSCG Worldwide and AdWeek confirms that a high proportion of graduating students want to join the "creative industry", while industry insiders are quite content to stay here. Nice. Come on in everyone, the water's fine! I just read a study over the weekending about some of the highest hourly wage occupations, of which Anethesiologists and Surgeons rank near the top of the heap. Ad industry execs where no where in sight. Nevertheless, it's a damn fun, but stressful industry. I hope everyone enjoys the ride

When asked in which three of a group of 19 industries they'd most like to work, respondents put "advertising agency/marketing firm" head and shoulders above the other venues, with 38% of students and 79% of ad industry professionals including it among their three choices. No other industry came even close to advertising in the professionals' responses, and students' second choice, "educational institution," earned 10 percentage points less than advertising.

When asked in which area of the industry they'd most like to work, the student respondents were most likely to choose "creative" (38 percent). The next most popular choices were "media" (27 percent) and "creative services" (23 percent). At the bottom of the ladder: "human resources," the goal for just 9% of the sample.

[via Media Post]

Hi Dana,
Interesting. Unfortunately, you don't state anything about the wages for the different occupations of the advertising industry, (creative and strategic). That would have been interesting to see.
F