Bill, Toby and I are going on the road again with the AMA! Starting in October, we're putting on a new event titled "Digital Centered Marketing." Like any good digital event, we've started a new blog to chronicle the examples and ideas that we encounter as we run up to the event.

Digital Centered Marketing is all about:

The marketing world is becoming digitally-centered faster than most marketers ability to learn, adapt and apply the latest techniques. Conventional marketers and agencies trapped in standard marketing models are no longer producing the same results that they were even a few years ago. Forward-thinking marketers have begun to shift their thinking from the traditional environment to the digital centered multi-channel environment.

This Digital-Centered Marketing program will explore the changing landscape of marketing that is no longer about exposure but rather engagement in digital relationships through digital media founded on the intelligent use of digital data and CRM.

Real-world models, pockets of excellence insights and™ process examples gained from Digital Centered Marketing: Moving Your Marketing into the Digital will change your business for good. Come learn how leading marketers are thinking differently, taking fresh approaches and embracing non-traditional thinking by putting digital at the center of the marketing universe.

If you're interested in going beyond the discussion about social media and hearing about how digital is truly changing how businesses set strategy and go to market in this decade, you won't want to miss Digital Centered Marketing.

Follow along on the blog or join us at an event in Chicago, New York or Seattle!