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July 23, 2008
I had the distinct pleasure of presenting to the Reno-Tahoe chapter of the American Marketing Association today. The topic was Thought Leadership Marketing. What a fun group! The deck from the event is below.

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July 8, 2008

Always willing to post a shameless pitch for a good cause... here's an upcoming event that you won't want to miss!

Word of Mouth Marketing Crash Course - Chicago, July 30th

Learn Word of Mouth Marketing Our friend and WOM guru Andy Sernovitz is hosting a small-group word of mouth marketing seminar. Usually he only does private training for companies at a very large price, so this is a rare chance for 50 people to get the best introduction to word of mouth that there is.

We've arranged for a $250 discount for our clients. Use code "welovemarketingsavant" when you register.

This is a very practical, hands-on course. In one intense day, you will:

* Master the five steps of word of mouth marketing
* Construct an action plan that your company can start using the very next day
* Get the same training that big corporations (Microsoft, TiVo, eBay) have received -- for a fraction of what they paid
* Know how to translate word of mouth marketing into real ROI
* Participate in an active, intense day of practical brainstorming (not boring theory)
* Learn from Andy Sernovitz, the guy who literally wrote the book on word of mouth marketing

Andy promises you will learn a repeatable, proven marketing framework that is easy to execute, affordable, and provides measurable results within 60 days.

More information: http://events.gaspedal.com


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