If you're in Chicago between Monday and Wednesday, drop me a line!

I'll be presenting at the ALI Social Media Summit in a pre-conference workshop. Check it out:

How To Use Social Media To Enhance And Improve Your Internal Communications Efforts - And 7 Steps To Take Your Internal Social Media Program To An External Marketing Program

Some people may think that social and emerging media tools are just for customers. However, they can greatly improve your internal communication, peer networking and knowledge sharing and management initiatives if used properly. This workshop will show you how to leverage the most prominent social media tools to strengthen your internal communications processes and improve the effectiveness of any customer-focused organization. If you're considering social media for customer/external communications, this workshop will also give you specific insights and help you to 'eat your own dogfood' before going headlong into social and emerging media & marketing with your customers and prospects.

Each attendee will take away:

• A comprehensive understanding of each and every internal social media tool available to their organization
• Concrete examples of organizations that are employing these tools
• A roadmap of where to start and how to progress in your internal social media endeavor
• Develop the business case to sell internal social media based communication tools to management
• The seven steps to taking social media from an internal endeavor to an external marketing program
• A comprehensive workbook which explains how to learn more about each of the tools discussed