Hello everyone,

If you're in San Francisco next week for the DMA06, there's another RSS Roundtable Dinner coming up, sponsored by Pheedo, SilverPop and SimpleFeed.

The fourth RSS Roundtable, a forum that brings together RSS industry thought leaders to discuss the state of RSS marketing and publishing and the future of the technology, will be held in San Francisco on Tuesday, October 17, in conjunction with the Direct Marketing Association (DMA) Annual Conference and Exhibition. Lee Odden, president and founder of TopRank Online Marketing, will join a panel of experts including executives from Pheedo and event co-hosts PRWeb, SilverPop, and SimpleFeed.

The theme for the evening will be "dmRSS" - using RSS as a direct marketing tool. The conversation will focus on key issues driving business adoption of RSS and explore how direct marketers can use RSS to drive sales. The event will also serve as a vehicle for industry partners to discuss challenges and viable solutions and achieve a mutual understanding of goals and objectives for dmRSS.

Attendees will include individuals from within the RSS and marketing industries including RSS manufacturers, marketers, service providers, and end-users. The most recent RSS Roundtable was held in New York with over forty people in attendance. Past dinners were attended by firms including DoubleClick, Yahoo! and Microsoft.

Topics to be discussed will include: