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May 29, 2009
It's ready, are you? Are you ready for 30 great ideas for the 30 days of Entrepreneurs DIY Marketing Month this June?
Let's make something clear at the beginning. Not every idea in here is meant to work in every business. But you can be sure that you will find several that will work in your business!
I've pulled together some of the best ideas that have universal appeal, but not everything will work for you. Please use what you can and discard the rest. This e-book is simply a catalyst for your marketing endeavors and business growth. The ideas herein are meant to be internalized and adapted to your own needs, your own business, your own market conditions and mixed in with your own brand of creativity and innovation. Anything less just wouldn't fit your entrepreneurial spirit!
I know that the ideas here, and the ideas and action summaries delivered each day in the Entrepreneurs "Do It Yourself" Marketing Month e-course will get you the results you're seeking!
The key to making marketing work for you, whether it's an idea you read in this book, come up with on your own or pick up from another resource is to maintain focus and consistency. Don't go overboard and dilute your efforts by trying all of these ideas at once. It won't work, your efforts will be too diluted and it will be nearly impossible to track what worked and what didn't.
Marketing is a daily thing. If you're not doing a few things every day to market your business, you're falling behind. Jay Conrad Levinson, the creator of the popular Guerilla Marketing book series, once wrote:
"One good marketing idea is a precious commodity. One good marketing idea that you can implement all by yourself is equally desirous."
Sign Up and Download Your Copy of 30 Ideas in 30 Days Today!
May 14, 2009
For those of you who are not yet fans of Chase's Calendar of Events, you'll find that it's a great resource for you or for your clients when seeking those special holidays to tie your promotions to! In fact, there only ONE entry in the entire book with the word "marketing" in the title, and it happens to be in honor of Entrepreneurs "Do It Yourself" Marketing Month in June. Of course, that's reason to celebrate.
In order to do our part for the celebration, we've created a cool little e-book with some marketing planning tools and 30 ideas for entrepreneurs, along with a 30-day e-course starting on June 1st. What's even better is that there's different content and different ideas in the e-book and the e-course, so it's like you're getting two for one!
Learn more about Entrepreneurs "Do It Yourself" Marketing Month at: www.diymarketingmonth.com
Sign Up and Download Your Copy of 30 Ideas in 30 Days Today!
Below is the press release signaling the launch of Entrepreneurs "Do It Yourself" Marketing Month coming up in June.
FOR IMMEDIATE RELEASE:Contact: DanaVanDen Heuvel
The MarketingSavant Group
888-989-7771
dana@marketingsavant.comMarketingSavant Group reaches out to entrepreneurs with "DIY" marketing in honor of June's "Do it Yourself" Marketing Month
Green Bay, WI -- (May 13, 2009) Even in struggling economic times,
small businesses' entrepreneurial spirit continues to be a driving
force in the American economy.A Green Bay, Wis.-based marketing consulting and training firm is
reaching out to the backbone of American business, providing a
Do-It-Yourself Marketing Plan customized specifically for
entrepreneurs. MarketingSavant is delivering free marketing tools just
in time for Entrepreneurs "Do It Yourself" Marketing Month in June."As an entrepreneur myself, I know how challenging it is to keep
marketing 'top of mind' and to stay front of mind with your customers
when you're wearing multiple hats," said Dana VanDen Heuvel, president
of MarketingSavant and creator of the month-long Do It Yourself
Entrepreneur Marketing Plan geared to small business. "But effective
marketing is even more pivotal to a small business' well-being than
their larger peers'."Not to mention the sheer number of small businesses ripe for
marketing assistance. Small business is not equated with small
financial impact. Consider these statistics:
- In 2008, there were an estimated 27 million small businesses in the U.S. (Source: Small Business Administration)
- In 2008, 12 million people were involved in starting new firms. (Source: Small Business Administration)
- For 90 percent of these beginning entrepreneurs, it takes more
than five years for an outcome to be determined. In that time,
one-third disengage, one-third continue in start-up mode and another
third implement a new firm. (Source: U.S. Small Business Administration)
- Small businesses provide half the nation's nonfarm, private real
gross domestic product, and half of all Americans work for a small
firm. In addition, small businesses have been the primary job generator
in the U.S. economy, creating 60 to 80 percent of the new net jobs
annually from 1994 to 2004.(Source: Small Business Administration)
With numbers like these, there's a substantial audience that can
benefit from Do It Yourself marketing tools customized to their unique
needs. The MarketingSavant DIY Entrepreneur Marketing Plan includes
several resources that entrepreneurs can quickly put to use, as well as
tools to build their long-term marketing plans, including:
- "30 Days of DIY Marketing" e-book, an excellent resource that
provides a marketing calendar and more than 30 do-it-yourself marketing
ideas to grow your business over the summer;
- 30-day e-course, delivered daily by email, highlighting marketing tips;
- Eligibility to receive one of 10 free copies of the book, "Guerilla Marketing in 30 Days" by Jay Conrad and Al Lautenslager;
- Free access to a BlogTalkRadio program featuring insights from Lautenslager, a well-known and respected guerrilla marketer
- Tips for reaching out to the media to obtain media coverage on your event/product/service
- Much more!
"Realistically, entrepreneurs want to take charge of their own
marketing, just as they take charge of everything related to their
businesses," said VanDen Heuvel. "The DIY Marketing Plan makes this
good intention a reality by delivering a comprehensive plan
specifically for entrepreneurs in an easy-to-implement, do-it-yourself
format."To learn more about the DIY Entrepreneur Marketing Plan and/or to
participate in the plan for your small business' benefit, visit www.diymarketingmonth.com today!
January 14, 2009
I've just launched the first of a series of marketing, thought leaderships and social media events that I'll be running in Wisconsin in 2009. If you're up for some 'marketing stimulus', I recommend that you check out this program!
The MarketingSavant Group invites you to attend the Marketing Stimulus Plan Boot-Camp, a one-day in-depth workshop that will jumpstart or revitalize your marketing efforts in these tough times. The best companies don't cut marketing spend in a downturn, they do the opposite. They know that even the toughest market conditions still provide plenty of opportunity.
Attend this one-day workshop to refine and revitalize your marketing strategy to help you swim upstream during the recession and position your company for long-term success.
Who: The MarketingSavant Group
What: What's Your Marketing Stimulus Plan? Workshop
When: January 27th, 2009 from 8:30 to 4:45
Where: De Pere, WI at the F.K. Bemis Center - St. Norbert College
How Much: $295 early reg / $395 after 1/9/09
Where do I Sign Up: At the Eventbrite website
Marketing managers, sales professionals, business owners, and executives within small to medium sized companies responsible for sustaining profitability and striving growth in a downturn will learn how to:
* Develop a road map for putting frugal, ethical and effective marketing strategies in place immediately
* Understand how new approaches in digital and social media marketing can catapult your company into new market opportunities
* Adapt your marketing spend for today's unpredictable economy
* Adjust prices and promotions without sacrificing market share or brand image
* Focus on accountability and obtaining measurable results from your investments
* Improve strategic and tactical planning with marketing ROI techniques and tools
* Manage your marketing budget and collaborate CFO and CEO
It's been said that "Every adversity carries a seed of equal or greater benefit." This program will help you and your business find the silver lining in those dark clouds by adopting creative, compelling, and low-cost/high-return marketing strategies. We'll discuss and learn new ways to devise new strategies to overcome economic turmoil, and execute new tactics to win, sustain and grow new business.
Bonus Item for Attendees:
All attendees will receive a copy of Marketing in a Downturn: Recession-Proof Strategies for Smart Marketers, a 90-page e-book featuring over 25 interviews with leading marketers, consultants, managers and business owners sharing their most effective marketing strategies for remaining profitable and sustaining growth during a downturn.
Who Should Attend?
* Marketing and communications professionals
* Small business owners
* Channel and brand managers
* Entrepreneurs and start-up managers
* Advertising and public relations professionals seeking new client solutions
You'll Walk Away With:
* Dozens of low-cost and effective ideas that you can implement immediately to jumpstart your marketing in the recession of 2009
* The tools, templates and action plans you'll need to succeed in the world of digital and social media marketing
* An idea packed e-book, Marketing in a Downturn: Recession-Proof Marketing Strategies for Smart Marketers, on how to make the most of your marketing in a recession
May 2009 (2) January 2009 (1) October 2008 (1) September 2008 (2) July 2008 (2) June 2008 (1) October 2007 (1) May 2007 (1) October 2006 (1) September 2006 (4) June 2006 (2) May 2006 (1) April 2006 (1) February 2006 (1) January 2006 (2) December 2005 (8) November 2005 (1) October 2005 (1)