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July 23, 2008
I had the distinct pleasure of presenting to the Reno-Tahoe chapter of the American Marketing Association today. The topic was Thought Leadership Marketing. What a fun group!
The deck from the event is below.
July 8, 2008
Always willing to post a shameless pitch for a good cause... here's an upcoming event that you won't want to miss!
Word of Mouth Marketing Crash Course - Chicago, July 30th
Learn Word of Mouth Marketing Our friend and WOM guru Andy Sernovitz is hosting a small-group word of mouth marketing seminar. Usually he only does private training for companies at a very large price, so this is a rare chance for 50 people to get the best introduction to word of mouth that there is.
We've arranged for a $250 discount for our clients. Use code "welovemarketingsavant" when you register.
This is a very practical, hands-on course. In one intense day, you will:
* Master the five steps of word of mouth marketing
* Construct an action plan that your company can start using the very next day
* Get the same training that big corporations (Microsoft, TiVo, eBay) have received -- for a fraction of what they paid
* Know how to translate word of mouth marketing into real ROI
* Participate in an active, intense day of practical brainstorming (not boring theory)
* Learn from Andy Sernovitz, the guy who literally wrote the book on word of mouth marketing
Andy promises you will learn a repeatable, proven marketing framework that is easy to execute, affordable, and provides measurable results within 60 days.
More information: http://events.gaspedal.com
June 9, 2008
If you're in Chicago between Monday and Wednesday, drop me a line!
I'll be presenting at the ALI Social Media Summit in a pre-conference workshop. Check it out:
How To Use Social Media To Enhance And Improve Your Internal Communications Efforts - And 7 Steps To Take Your Internal Social Media Program To An External Marketing Program
Some people may think that social and emerging media tools are just for customers. However, they can greatly improve your internal communication, peer networking and knowledge sharing and management initiatives if used properly. This workshop will show you how to leverage the most prominent social media tools to strengthen your internal communications processes and improve the effectiveness of any customer-focused organization. If you're considering social media for customer/external communications, this workshop will also give you specific insights and help you to 'eat your own dogfood' before going headlong into social and emerging media & marketing with your customers and prospects.
Each attendee will take away:
- A comprehensive understanding of each and every internal social media tool available to their organization
- Concrete examples of organizations that are employing these tools
- A roadmap of where to start and how to progress in your internal social media endeavor
- Develop the business case to sell internal social media based communication tools to management
- The seven steps to taking social media from an internal endeavor to an external marketing program
- A comprehensive workbook which explains how to learn more about each of the tools discussed
July 2008 (2) June 2008 (1) October 2007 (1) May 2007 (1) October 2006 (1) September 2006 (4) June 2006 (2) May 2006 (1) April 2006 (1) February 2006 (1) January 2006 (2) December 2005 (8) November 2005 (1) October 2005 (1)