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May 14, 2009

For those of you who are not yet fans of Chase's Calendar of Events, you'll find that it's a great resource for you or for your clients when seeking those special holidays to tie your promotions to! In fact, there only ONE entry in the entire book with the word "marketing" in the title, and it happens to be in honor of Entrepreneurs "Do It Yourself" Marketing Month in June. Of course, that's reason to celebrate.

In order to do our part for the celebration, we've created a cool little e-book with some marketing planning tools and 30 ideas for entrepreneurs, along with a 30-day e-course starting on June 1st. What's even better is that there's different content and different ideas in the e-book and the e-course, so it's like you're getting two for one!

Learn more about Entrepreneurs "Do It Yourself" Marketing Month at: www.diymarketingmonth.com


Sign Up and Download Your Copy of 30 Ideas in 30 Days Today!

Below is the press release signaling the launch of Entrepreneurs "Do It Yourself" Marketing Month coming up in June.

FOR IMMEDIATE RELEASE:

Contact: DanaVanDen Heuvel
The MarketingSavant Group
888-989-7771
dana@marketingsavant.com

MarketingSavant Group reaches out to entrepreneurs with "DIY" marketing in honor of June's "Do it Yourself" Marketing Month

Green Bay, WI -- (May 13, 2009) Even in struggling economic times,
small businesses' entrepreneurial spirit continues to be a driving
force in the American economy.

A Green Bay, Wis.-based marketing consulting and training firm is
reaching out to the backbone of American business, providing a
Do-It-Yourself Marketing Plan customized specifically for
entrepreneurs. MarketingSavant is delivering free marketing tools just
in time for Entrepreneurs "Do It Yourself" Marketing Month in June.

"As an entrepreneur myself, I know how challenging it is to keep
marketing 'top of mind' and to stay front of mind with your customers
when you're wearing multiple hats," said Dana VanDen Heuvel, president
of MarketingSavant and creator of the month-long Do It Yourself
Entrepreneur Marketing Plan geared to small business. "But effective
marketing is even more pivotal to a small business' well-being than
their larger peers'."

Not to mention the sheer number of small businesses ripe for
marketing assistance. Small business is not equated with small
financial impact. Consider these statistics:


  • In 2008, there were an estimated 27 million small businesses in the U.S. (Source: Small Business Administration)

  • In 2008, 12 million people were involved in starting new firms. (Source: Small Business Administration)

  • For 90 percent of these beginning entrepreneurs, it takes more
    than five years for an outcome to be determined. In that time,
    one-third disengage, one-third continue in start-up mode and another
    third implement a new firm. (Source: U.S. Small Business Administration)

  • Small businesses provide half the nation's nonfarm, private real
    gross domestic product, and half of all Americans work for a small
    firm. In addition, small businesses have been the primary job generator
    in the U.S. economy, creating 60 to 80 percent of the new net jobs
    annually from 1994 to 2004.(Source: Small Business Administration)


With numbers like these, there's a substantial audience that can
benefit from Do It Yourself marketing tools customized to their unique
needs. The MarketingSavant DIY Entrepreneur Marketing Plan includes
several resources that entrepreneurs can quickly put to use, as well as
tools to build their long-term marketing plans, including:

  • "30 Days of DIY Marketing" e-book, an excellent resource that
    provides a marketing calendar and more than 30 do-it-yourself marketing
    ideas to grow your business over the summer;

  • 30-day e-course, delivered daily by email, highlighting marketing tips;

  • Eligibility to receive one of 10 free copies of the book, "Guerilla Marketing in 30 Days" by Jay Conrad and Al Lautenslager;

  • Free access to a BlogTalkRadio program featuring insights from Lautenslager, a well-known and respected guerrilla marketer

  • Tips for reaching out to the media to obtain media coverage on your event/product/service

  • Much more!


"Realistically, entrepreneurs want to take charge of their own
marketing, just as they take charge of everything related to their
businesses," said VanDen Heuvel. "The DIY Marketing Plan makes this
good intention a reality by delivering a comprehensive plan
specifically for entrepreneurs in an easy-to-implement, do-it-yourself
format."

To learn more about the DIY Entrepreneur Marketing Plan and/or to
participate in the plan for your small business' benefit, visit www.diymarketingmonth.com today!


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July 8, 2008
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Since launching MarketingSavant (my social media/digital marketing consulting company) earlier this year, I've been looking at a number of ways to grow the business, outside of hiring people. By growing the business I mean simply the cash base or revenues from the organization. I was caught off guard when another local consulting business owner asked me "so, what's your exit strategy?" Wow, I just kicked this thing off, what do you mean "exit strategy". Of course, I know exactly what he means, but I'd never really given it that much thought. When you're an entrepreneur or an intrepreneuer (someone with an entrepreneurial spirit inside the corporation), you need to have your own exit strategy. For me, I've chosen to pursue an 'education in investing' strategy to help grow my cash reserves while I grow the business. Yes, I know, the market isn't exactly doing well, but that's precisely the time to get in. I look at the stocks and funds that I'm investing in now and thinking back to when I graduated college in 1999... if I had invested even a modest sum then, I'd be doing quite well now. Which brings us to the one thing that I think investing and marketing have in common (I'm sure there are others...but this one is really important... Faith in the future. As marketers, we're always marketing to the future, with faith in that marketing campaign and it's ability to deliver future value. As investors, we're buying stocks and funds with faith in the company's ability to grow into the future. Marketers and investors unite! Doom and gloom does not serve you...it's the faith in the future that keeps both of us afloat and in business. [Inspired by Kevin's post on 'cracks in the retirement nest egg']

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June 26, 2006

Paul Graham has another brilliant and lucid essay on the genius of startups and business ideas at the margin.

...great new things often come from the margins, and yet the people who discover them are looked down on by everyone, including themselves.

It's an old idea that new things come from the margins. I want to examine its internal structure. Why do great ideas come from the margins? What kind of ideas? And is there anything we can do to encourage the process?

I really can't say that I ever created a great or long-lasting business, but the most fun I've ever had in business (including now) has been in the businesses at the margins. My first and only 'startup' was my bicycle shop in the 'margin' of the garage of my parents' business. It was actually a highly profitable enterprise that was actually the only bicycle shop to serve rural Kewaunee county, WI, including service contracts with the high schools and it's own charity ride and junior mountain bike team. Not bad for something that was built in a marginal space, with marginal funds serving a marginal market offering marginal services and selling marginal brands.

Read more of Paul's essay. It's worth a few minutes out of your day. (via Fred Wilson)


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