Here are a few pointers to keep in mind before outsourcing an e-mail
campaign:

* Getting around anti-spam software will continue to be difficult, but you
can improve the odds of your e-mail getting through by making sure your
recipients opt in at least once.

* Make sure your e-mail marketing outsourcer has not been blacklisted from
major Internet service providers or corporate e-mail systems. A lot of the
outsourced providers have relationships with the ISPs or they have
technologies in place with which they can manage the spam filters or
comply with them.

* Don't outsource if you demand highly sophisticated data analysis. If you
manage e-mail campaigns internally, there's a lot more you can do with the
data, such as identify who purchased from you in the past 60 days.