January 30, 2006
DIY Network & Their Online Only Ad Strategy
DIY Network recently launched a two-month internet-only marketing campaign designed to drive DIY Network tune-in via targeted impressions, and drive DIYNetwork.com clickthrough for relevant content.
They did everything online. Site-specific banners, ad networks, blog advertising, RSS advertising (no podcasting, though), contextual ads and paid search.
Not only did they do online marketing proud, they got results from their two-month effort to boot!
- 67.9 million impressions
They were even so kind as to share a diagram of their success with iMediaConnection.
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