I had a conversation with one of our customers on Monday who had probably the sharpest "marketing launch" plan I'd heard of in months.

As we all know by know, the postal service raised the price of stamps to $.41 on Monday the 14th. This usually causes a significant amount of traffic to the post office as people go in to buy new stamps. If you happen to be in the vicinity of a post office, you are going to see a lot of passers by that you normally might not see, or at least not in such concentrated volume!

So, in order to capitalize on the traffic, they scheduled their brand new sign and other outdoor promotion to coincide with the boost in traffic to their neighborhood.

Take note this summer. You'll also see enterprising grade schoolers selling lemonade during sporting events, neighborhood garage sales and other events that bring a concentration of traffic to their area.

I know, it's an episodic (seems more frequent as of late though) thing, but the concept applies more broadly.

[UPDATE] Cynthia pointed out that the stamp price history being 'less episodic' as of late is not quite right, as shown here in the postal rate increase history.

Action Agenda:

What's the next 'traffic driving' event going on near your business?

How can you capitalize on this event for your own business?

Anything you can do to drive traffic to your business and the others around you?

Think about the "neighborhood rummage sale" concept...get your neighborhood businesses together to do something.