How fitting that the majority of the marketing messages relating to the newest, and most comprehensive e-book on RSS is likely to be delivered through the very medium which is the topic of the book. I'm talking about the buzz on Rok Hrastnik's new book, "[Aff] Unleash the Marketing and Publishing Power of RSS."

This is a new e-book on RSS for marketers: "Unleash the Marketing and Publishing Power of RSS" by European e-marketer Rok Hrastnik, who spent the last year or two researching an exhaustive review of RSS & syndication technology on the web. I was interviewed for the book, along with over 30 other fine folks in the blogging/RSS space.

http://rss.marketingstudies.net/

Having read an advance copy of the book, I can say that I'm honestly blown away by the thoroughness of Rok's approach the subject, from both a technical and marketing perspective. Rok literally left no resource unchecked and no stone unturned as he put together this seminal resource on RSS. The best thing is that It's a living document - Rok has committed to constant updates that will be available to purchasers.

Rok has put out a great resource on RSS that covers the ins and outs of RSS in 550 pages, and he'll be updating the ebook as necessary. It's also among the least expensive e-books (especially at 550 pages) that I've seen at under $40. 'Unleash the Marketing & Publishing Power of RSS' includes 33 interviews with people such as Robin Good, Alex Barnett, Bill Flitter (Pheedo), yours truly and plenty more who have been writing on the subject of RSS marketing over the last year or so.

Check it out: Unleash the Marketing & Publishing Power of RSS

Disclaimer: I did contribute to the book.

[Update] There are a lot of folks talking about this book:
Alex Barnett: Why RSS matters in the marketing world
Paul Chaney: New RSS Marketing Book Released
Smalltalk Tidbits, Industry Rants: RSS for marketers
Derek Scruggs: New RSS e-Book
Dwight Shih: Unleash the Power of RSS
MarketingVOX: Huge RSS Study Released

WOW! I really had no idea how many ways one might use RSS as a MARKETING tool. I am going to buy this book tonight just based on this blogs recommendation! Glad I found you! I am going to mention this in our blog too and send some people to it.

So do you think the RSS book is worth purchasing?

Web Design Dustin
Web Design Company Jacksonville Florida

Dustin & Rob,

The book is very much worth the price, not to mention what you're buying into is a real, living document on pretty much everything you would need to know as a marketer using RSS.