Sam Decker brings up some enlightening points that are difficult to mind at times, but necessary to maintain sanity. The most important thing we can do sometime is say no.

1. What strategies, initia
2. What measurements will you not pay attention to?
3. What customers will you not target?
4. What people will you not keep?
5. What competitors will you not follow?
6. What will you remove from your web site?
7. What money will you not spend?
8. What meetings will you decline?
9. What trips will you not make?
10. What slides will you not create?
11. What will you not say?
12. What thoughts will you not entertain?