Create-It! Inc. Consulting and Speaking on Creativity, Technology and Innovation, featuring CEO Jordan Ayan Business Newswire Services: Cost-Effective PR

In today's economy, everyone is looking for cost-effective tools and services to help promote their business.

One of the best values in online publicity can be found in PR Newswire ( http://www.prnewswire.com ) and Business Wire ( http://www.businesswire.com ), two electronic distribution services for business news. A standard press release only costs a few hundred dollars to write and distribute electronically, making it a very low-cost, high-impact promotional tool.

Both services enable you to promote your company's press releases to thousands of newspapers nationwide. More importantly, however, dozens of content-hungry web news portal sites now feature corporate news from Business Wire, PR Newswire, and other online news services. This makes it easier for any organization large or small to promote its news announcements to a wider audience of potential buyers.

Business Wire charges $450 to distribute a news release of 400 words or less to its "national" list, which covers media in all 50 states. PR Newswire charges $610 for its US1 national news circuit, which includes over 2,500 newspapers, magazines, TV and radio broadcast media, and financial media.

Hmmm... that seems like a lot of money to pay for such a service, considering that we live in an age when so much information is freely available...