Seriously, I had no idea that Coyote Ugly was a real place. Hmmm. "Advice" from today's StartupJournal.

Buying a run-down dive bar in New York's East Village - $195,000

Medical bills from bar fights in an environment of controlled chaos - $2500

$40 million in free national and international advertising when Disney makes a movie about your business - Priceless!

Seriously. This story makes a strong case for building a business on what you believe in (whatever that may be!) and going for it!

I thought the lesson was that any business built on booze and scantily clad attractive women has a good shot at success :)