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July 26, 2005
Just a quick blurb on a synthesis of ideas today. Decker mentioned the tactic of 'selling down' when he got a recent traffic violation, which makes me wonder how we could get everyone to own elephants (or, whatever your "elephant" is) by lowering the barriers for the average consumer. Because you all know why YOU don't own an elephant.
"The only reason a great many American families don't own an elephant is that they have never been offered an elephant for a dollar down and easy weekly payments." - Mad magazine
[via Marketing Playbook]
I liken this to where we're at with RSS adoption. We need to LOWER all of the barriers to adopting this technology. I know, I know, we're on the way there. But seriously, we need low barriers to encourage adoption.
Action: What item/category/product/service could you lower the barrier on to encourage trial and adoption?
July 15, 2005
Holy shit. This is sweet. "amabuddy" (Amazon Buddy?) allows you to call a phone # and enter the ISBN or UPC on a book or CD and get the Amazon lowest price and lowest used price, right over the phone. Cool.
July 6, 2005
I'm out at Pheedo's offices this week for a round of meetings and it seems that Bill has a line on all of the best cafes in town. I love it! We were at a home-town place this morning called 'Ann's Sunshine Cafe' where, get this - there are four shelves of mugs on the wall - all with this Ann's logo and all with the patrons' names printed on them. Wow - holy personalization and loyalty. Which got me to thinking that all of this stuff about 'the third place' and our 20/30 X-something coffee shop generation is really nothing special. People have been doing this for years...only in the mornings :)
Interesting as it was, I found this piece on Wired this morning even more interesting. Connecting people who are ultra-connected (via the internet) yet disconnected to the general atmosphere and conversation in the place by virtue of their staring at a computer screen. I'm 100% guilty of this. I go to coffee shops "to work", not to converse with people. However, it seems that the folks behind PlaceSite are trying to connect us 'computer zombies' dwelling behind our laptop screens in coffee shops.
I don't buy it. Perhaps this granola, coffee shop tech-savvy generation should get low tech. Really, how hard is it to look up from your screen and see who's around you and walk over and chat...or if you're in a proper cafe, just shout across the room to them like we were this morning, and like the morning coffee-clutch club has been doing for ages.
July 2005 (3)