Home / Weblog Consulting Services Publications
Speaking and Media About Dana Contact Dana
Search

www www.danavan.net
Google
Archives:
Categories
This weblog is licensed under a Creative Commons License.
Creative Commons License
Weblog



October 16, 2004
Contrasts! Press Releases vs. Blogs & Blogging

Press Releases/PR
Blogging [Blog Entries]
Timed and calculated
Instant, reactive, fresh
Formulaic and structured
Free form and stream of consciousness
Designed to persuade
Really get under your skin
Managed by marketing
Driven by the individual
Heirarchy
Hyperlinks
Fortify
Break down
Talk about big things
All about cool things
Done by the few
Meant for the many
Read & move on
Read, digest, comment, repeat...
Command respect
Engender loyalty & trust
Not about the technology
Not about the technology
Multilevel approvals
Distributed publishing authority
Channeled and distributed
Friction free flow from corporation to customer
Power to the press
Power to the people
Submit
Publish
Bound
Unglued
Declaring expertise, leadership
Demonstrating expertise, leadership and engagement

Great list, thanks! I'd add:

PR: Declaring expertise, leadership
Blogs: Demonstrating expertise, leadership and engagement

(I see so many self-declared "leading provider of...", "expert this", "expert that" press releases...but with blogs, it's "show me".)

What a perfect explanation of the power of blogs, especially for those stuck in traditional media mindsets. Thanks for making it so easy for others to see the value in what we do, and how it might benefit them, as well.

More great thoughts to help me persuade my peers and clients alike.

Nice to see a list like this from a "let's promote weblogs"-point of view.

Now I'd like to see a similar list, based on a "let's make an honest comparison"-attitude.

@Hmmmm, I agree. The point that would be in favor of PR are not mentioned. Like:

PR: controlled information, therefore minimal chance of unwanted/negative effects
Weblogs: uncontrolled reactions, therefore possibly unwanted/negative effects
PR:

Good list. I still think there's a definite place for the press release--but not, fergoodnessake, those horrid no-news corporate blather annuncements. If you find the real news in it, a press release can be just as exciting as a blog.
As an example, I was once hired to write a press release for a new book on electronic privacy. Instead of the boring, expected "Electronic Privacy Expert Releases New Book," my headline was "It's 10 O'Clock--Do You Know Where Your Credit History Is?
I had fun with it, and so did the client--and, I imagine, the media that received it.
_________________________________________________
Copywriter, marketing consultant, and speaker Shel Horowitz is the author of six books and publisher of five websites, five webzines and three ezines. His two most recent, Principled Profit: Marketing That Puts People First and Grassroots Marketing: Getting Noticed in a Noisy World have both won awards. He's currently engaged in a campaign to get 25,000 people to sign--and spread--the Business Ethics Pledge:
_________________________________________________


It could be interesting to add a third column for discussion forums. IE:
PR: submit
Blog: publish
Forums: Respond

Post a comment






Remember personal info?







Email This to a Friend
Email this entry to:

Your email address:


Message (optional):