In reading a recent post on Bill's blog in his Monday Morning Motivation series, he offers the advice to chiropractors, or any doctor for that matter, that their highest calling is to help prevent what they treat.

...but what are you doing to help make yourself obsolete?

...The highest calling of any doctor (of any ilk) is to help prevent what it is they treat.

That got me to thinking about my philosophy as a consultant and speaker. It's hard for those of us who work on the retainer system to hold the philosophy of "helping to make ourselves obsolete", but that's exactly what we need to do. There is such an abundance of opportunity out there and by working closely with our clients (whether our consultative calling is inside or outside the enterprise) to move them to a higher platform of strategic or digital marketing execution expertise, we're truly offering the service that they need (and not the service, that we need...)

ACTION REQUIRED:

Think about this in your interactions all week. What have we done to truly understand the client and share our wisdom on making them better marketers (or, whatever they are) so that you too can one day be obsolete to them and move on to helping clients help themselves? That is the highest calling of any consultant.