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November 10, 2004
CMOs Introduced to Blogging

CMO Magazine has a quick one-pager in this month's issue on the subject of blogging. Unlike Bob Bly's decidedly negative comments to the direct marketing community, Christopher Caggiano delivers a positive, albeit brief, review of blog technology and their potential merits.

Oddly enough, they also cover the topic of RSS in the same issue. James Robertson immediately highlights the marketing angle on RSS

If you haven't already signed up for your free issue of CMO, I highly recommend it. It's all meat and no crap. Really!

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