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February 20, 2005
Church of the Customer Podcast - A Must Listen!

Ben & Jackie have produced one of the more professional and informative podcasts I've heard in some time. I love the musical breaks between each session!

The best quotes from the podcast were a reference from the CEO of Jones Soda, Peter van Stolk, who said "Focus groups are like toilet paper. They are only used to cover your ass." and Ben's calling Seth the Madonna of Marketing. Nice.

I encourage you to have a listen!

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